A garden of sweet decadence and indulgence.
Client
Jardin du Chocolat
Year
2026
Role
Creative Direction, Design, Brand Strategy, AI exploration
Jardin du Chocolat is an artisanal chocolatier launching a new line of specialty products, who engaged me to develop the brand’s visual identity and hero product direction. Inspired by its key ingredient: honey, I conceptualized the brand around a refined garden and bee motif, translating it into a high-luxury visual system through a rich burgundy palette and elevated design language. Towards the end of the project, I decided to engage AI assistance in creating a few additional visual pieces to showcase the brand’s identity further.
The hero product packaging for Jardin du Chocolat translates the brand’s garden-inspired concept into a highly detailed, luxury-forward system. A layered botanical and bee illustration wraps the tin, symbolizing the honey-driven formulation, while a burgundy and gold palette reinforces a premium, high-end positioning. The arched label device introduces a sense of structure and elegance, anchoring the composition within a more editorial, collectible aesthetic.
The product
As part of the creative process, I leveraged AI to explore a range of visuals that could extend the brand’s narrative. This allowed for rapid experimentation across assets such as mood boards, product photography, storefront, shopping bags, etc. While this work helped inform the final direction, it also served as an exploration of AI as a tool within a contemporary creative workflow.
AI-assisted visual development
