Helping you find
your place in the world.
Client
Compass
Year
2017 - 2018
Role
Creative Direction, Design, Brand Strategy, Operational Systems
As the first lead creative at Compass for the Florida market, I led the development of brand identity and foundational systems designed to scale across a rapidly growing real estate platform. I was responsible for launching and establishing the brand locally, ensuring a cohesive and elevated presence across all touchpoints. Operating as the sole creative for the first six months, I maintained under 5% missed deadlines across key initiatives, supporting consistent, high-performing market operations.
The Needle began as a newspaper insert in the Miami Herald and scaled into a fully realized quarterly magazine across print and digital. This content platform elevated brand storytelling and provided Compass with a more editorial, brand-forward way to engage high-value audiences.
The Needle
Large-scale brand activations announcing the arrival of Compass to the Florida market. From charging stations to golf carts in Naples; this work spanned out-of-home campaigns, environmental design, digital experiences, and integrated marketing touchpoints.
Market Launch
From the Miami marathon, to a 40 page insert in Cultured Magazine at Miami’s Art Basel, I led and designed multiple activations to promote Compass alongside other relevant brands and events in the Florida market.
Events
I created comprehensive toolkits that included logos, editorial imagery, and a full suite of collateral for every agent recruited by Compass in our market. Each system was designed to balance individual identity with overarching brand consistency.
Agent Branding
50+ bespoke personal brands created
In addition to social ads & posts for our market and agents, I had the privilege of assisting our HQ design team with UI/X work for the launch of a conceptual Compass product: a smart ‘for sale’ sign.
Social, digital & web
Brand collateral
A small showcase of additional brand and marketing materials I designed during my time at Compass.
