“Design is the silent ambassador of your brand” - Paul Rand
Client
Various
Year
2016 - 2020
Role
Creative Direction, Design, Brand Strategy, AI exploration
This collection highlights a range of brand identities I’ve developed across agency work and independent client engagements. Each project reflects a strategic approach to storytelling, visual systems, and market positioning
Maison 123’s brand language expresses modern luxury living, where architecture meets a more intimate, editorial sensibility. The bespoke monogram balances structure with fluidity, introducing a subtle softness within an otherwise disciplined form. And a palette of warm neutrals and terracotta tones evokes understated richness grounded in the beach-side aesthetic of Miami living.
Maison 123
The Murray brand identity was designed to position the property as a modern, design-forward living experience. A distinctive geometric pattern system and layered color palette create a bold yet refined visual language, paired with editorial-style imagery to evoke a sense of individuality and lifestyle-driven luxury.
The Murray
Developed as a modern Italian restaurant brand, Olivia’s identity balances heritage with contemporary refinement. Through elegant typography, a warm, sun-washed palette, and thoughtfully composed collateral, the brand positions itself as both elevated and effortlessly approachable.
Olivia
As a real estate, hospitality and lifestyle startup, Exclusivee’s ambitions were big, to say the least. I contributed to the evolution of the brand across digital and marketing touchpoints, helping refine a visual identity that felt elevated, aspirational, and globally minded. My work spanned brand expression, campaign design, and content systems that supported a seamless, luxury-driven user experience.
Exclusivee
Doctor’s Daughter reimagines clinical skincare through a more intimate lens, shaped by the bond between a mother and daughter. A delicate palette, refined typography, and subtle, feminine cues create a visual language that feels both nurturing and elevated—balancing scientific authority with emotional resonance.
Dr’s Daughter
I co-led the full branding of Canarias at Downtown Doral, a community development by CC Homes. As part of the project, we conceptualized naming, logo design, and a comprehensive suite of marketing assets. Inspired by the energy of Downtown Doral and its family-focused lifestyle.
Canarias
