VirginVoyages.
An irresistible travel brand.
Client
Virgin Voyages
Year
2021 - 2026
Role
Creative Direction, Design, Brand Strategy, Operational Systems
Beyond flagship campaigns, my role at Virgin Voyages centered on building and maintaining a world-class brand at scale. From seasonal campaigns and product launches to CRM redesigns, experiential marketing, and large-scale brand activations, I partnered across disciplines to create integrated experiences that strengthened the brand while supporting measurable business growth.
A collection of integrated campaigns created throughout the year to celebrate key booking moments and seasonal events. From concept through execution, each campaign was designed to feel distinctly Virgin while driving awareness and conversion across digital channels.
Seasonal campaigns
Large-scale brand activations celebrating special moments such as the arrival of Brilliant Lady to the market and the expansion into new destinations. This work spanned coast-to-coast out-of-home campaigns, environmental design, digital experiences, and integrated marketing touchpoints.
Launches & Takeovers
Program identities and systems developed for Virgin Voyages' pricing structures, signature sailings and curated experiences. Each program required its own visual language while remaining cohesive within the broader Virgin Voyages brand ecosystem.
Sub-brand identities
I led the initial phase of a comprehensive redesign of Virgin Voyages' CRM email system focused on improving hierarchy, readability, and brand consistency. The refreshed framework established scalable design standards that elevated the overall communication experience. Unfortunately I parted with the company before completion of this project, but I was proud of where the project was heading.
Email Design System
A small showcase of the variety of brand materials designed to propel the Virgin Voyages experience forward. From onboard assets to promotional print, each piece was crafted with the same attention to storytelling, typography, and brand detail.
Brand Assets
